Viva La Vida (VLV) is a premium padel and squash club built around sport, community, and lifestyle. Nomd partnered with the club to establish a compelling digital presence, crafting content that showcased not only the game but the vibrant culture surrounding it, bringing together competition, connection, and contemporary living.
Category:
Sports & Recreation / Padel Club
Impact:
Strategic content planning & monthly social calendars
Sports, lifestyle & event shoot production
Partnership, sponsorship & presentation deck design
Challenges:
To position VLV as more than a sports facility by creating a premium, lifestyle-driven identity that resonated with athletes, beginners, and an urban community looking for an elevated recreational experience.
Our Approach:
We developed an end-to-end content ecosystem, including monthly content planning, social media calendars, creative concepts, and campaign strategies. Through dynamic sports photography, lifestyle-led shoots, art direction, and engaging storytelling, we captured the energy of the courts, the people, and the community.
